Portfolio Grass Roots Organizing

Volunteer Marketing Coordinator

As a strong believer in the power of community organization as a tool for brand management, when our hobbyist community was rebuilding post-Covid-19 I stepped up to help two local organizations with different events in the coming years.

With Traveling Controller I was the lead marketing coordinator from 2022-2023. With Traveling Controller I helped organize the advertising, social media strategy, and community development for our monthly and annual events. Our largest event of the year saw over 100 attendees and our monthly events saw as high as 70+ attendees.

With Boston Blue Beat during 2024-2025 we served as marketing strategist and creative lead for the largest yearly regional event for our hobby in the New England area. I helped coordinate and advise artists and technical talent helping them achieve quality marketing content that followed the organization's brand guidelines. During 2024 I was also the lead decorator helping give the event a unique look and feel to differentiate the event from other regional events. We saw over 600 attendees at our latest annual event.

As part of our core human resource strategy for these events we sourced up and coming talent directly from our local members. I gave marketing projects structured for developing and harnessing new skills while giving our artists and technical talent a sense of positive contribution to their community. As a result we have had several artists and film editors blossom in recent years as they found themselves able to contribute to community projects at a professional quality and with their own designs in mind for achieving community outreach and marketing efforts.

Photo Credit: Shots by Halos 2024