Portfolio Corporate Sponsorship Acquisition

Corporate Partnership Development

In order to meet our marketing objectives for 2023, Traveling Controller sought out to attract corporate partners who could contribute resources to our events in exchange for advertising and helping them meet corporate social responsibility objectives.

I reached out to several organizations including Junkfood Arcade, a company that makes specialty hardware for video game hobbyists. Many of our organizations members use Junkfood Arcade's products and they were looking to expand their presence in the New England area in particular. I developed a personal professional relationship with the lead sponsorship representative for our area and after pitching our community's development goals for the year, they requested a meeting with our organization's executive officer.

This led to us securing around $500 worth of merchandise which we were able to use as prizes for our larger events for that year. I was also in charge of developing short information copy for ad reads our commentators could use in front of a live audience during those events. This successful partnership was renewed during my time serving Traveling Controller as lead marketing coordinator.

Photo Credit: JustVine 2026