Editing and Composition

Jump Start was our community's premier launch event for a newly released e-sports title. Our launch event was a coordinated effort between two other events during the week of the game's launch requiring our marketing efforts be tightly timed and well coordinated with other launch events in the area so they would not reduce attendance between events.

As the lead event manager for this project, I was responsible for personnel management and ensuring we had sufficient staff to run the event as well as creating a short list of backup team members to help fulfill any shortfalls that may occur in the event of a sick or missing staff member. Additionally, I was in charge of estimating a budget and ensuring resources were spent within that budget to achieve marketing goals.

As our community's lead marketing coordinator, I was responsible for creating a marketing strategy document and ensuring that all deliverables were made at a quality and timing consistent with our team's marketing strategy. Our advertising and ad copy required working with paid and unpaid professionals to make the assets required. I was the primary contact for receiving deliverables and ensuring on time payments for staff and talent. Some of our marketing assets were in both English and Spanish which required timely communication with volunteer translators to ensure accuracy. I was the final decision maker in ensuring all marketing assets conformed to our brand guidelines.

Links for Further Information

• Event details and landing page.
• Marketing strategy documentation.
• Ad Sample.

Photo Credit: JustVine 2026